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An artist stays years honing his craft. H-e writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, popular and loved. Http://Www.Indyarocks.Com/Blog/2063183/Acquire Informed On The Topic Of Injury Law Dealing With includes supplementary info about the reason for this view.

The lesson: test videos would be the secret of becoming a famous musician.

Wait, you say, the demo tape was just a tool, just his way of transferring his skill. It's his capacity as a musician that got him the agreement and made him famous.

You're right, of course. He may have become just like famous if a record executive saw him face-to-face, or learned about him from a friend, or as a result of a variety of other events.

Which brings us to the press release.

Somehow, the news release has brought on a magical reputation while the alpha and omega of advertising. Want to become rich? Send a press release. Want to become famous? News release. Want to get on the cover of Newsweek? News release. This dynamite close remove frame URL has specific riveting aids for how to flirt with it.

Promotion 'gurus' are springing up all over the Internet touting the news release while the answer to all advertising ills. Just knock-out a launch, mass e-mail it to editors, relax and watch for Oprah to call.

It's a cruel joke.

Here is the reality: the press release is no longer important to your potential of scoring free publicity than the demo tape was to our artist friend. If he'd no ability, if his songs sounded like waste, the best recorded demo tape in the world wouldn't get him signed. Ditto for the publicity seeker. If you do not have a story to tell, your press release is utterly useless.

I am maybe not knocking the news release -- it is an important resource. Nonetheless it is just that: something. It is maybe not the very first thing you need to think about when it comes time to seek promotion. Actually, it is one of the last. And it's not absolutely necessary (I have gotten lots of advertising with just a pitch letter, a fast e-mail or a telephone call).

In the event that you worship at the shrine of the news release, it is time and energy to rearrange your priorities. Here, then, are the things that are MORE important than a press release in producing publicity:

1. A newsworthy story. This is actually the equivalent of our musician's expertise. It is the basis for the advertising efforts. Visit BookCrossing - injurylawyervdq's Bookshelf to read how to consider this viewpoint. Without it, your press release means nothing. To understand about how you can produce a newsworthy story, have a look at http://publicityinsider.com/questions.asp and scroll down to 'Is my company/website/life actually newsworthy'?

2. Learning to think like an editor. Oh, what an advantage you'll have in score coverage total these news release worshippers once you learn getting in the mind of an editor. Give a manager what he wants in the manner he wants it and you'll do good. I have got a complete article on the subject at

http://publicityinsider.com/freesecret.asp Go there now and absorb all of it. Trust in me, it will produce a world of difference.

3. Meaning. Tie-in with a media event, make your self part of a development, piggy-back on a more substantial competitor's story, but, by all means, make your story part of the image that is larger than your business. Stories which exist in a vacuum quickly go out of oxygen.

4. Determination. Giving out a news release and awaiting results is sluggish and ineffective. If you really believe in your story, and you believe that it's right for a specific media outlet, you should fight to make it happen. Call or email the editor to pitch your story BEFORE sending the release. If one editor says no, take to someone else. Should they all say no, return at them with an alternative story angle.

Getting publicity requires so much more than just giving out a news release. Handle it as seriously and with as much respect as our newly minted rock-star treats his art and you'll be well on the way to success..

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